Gordana Hajdin

Painter and graphic artist. working and living in Belgrad, Serbia. 

Vizit karta grid

Airtrack-flying co.

I made this business card and logo for a fictional, small company that hires pilots and planes for short business routes. I like to use mockups to present designs because they are an interesting and obvious display that gives the client an idea of ​​how their brand can look in reality.
The symbolism of the blue color refers to the sky, but it also relates psychologically to safety and reliability. Together, with the vertical direction of the arrow and the lines at the bottom, I think it gives dynamism to the whole design.

logo airtrack
napisano na garazi
logo ga
gordana i ostalo

business card

Typography is an art in itself. It seems to me that it is a special skill to choose the right font. Each design segment has its own function and way to convey the drama or character of what we want to present. So the font itself can express different feelings.



“Sometimes I feel so—I don’t know—lonely. The kind of helpless feeling when everything you’re used to has been ripped away. Like there’s no more gravity, and I’m left to drift in outer space.”



I believe that all artists have that excess of curiosity that constantly haunts me. Even at the time when we are restrained from moving, I travel in my mind, and my means of transportation are books and photographs. Photography is like a book, it tells its own story. It moves us to explore, explains for us, or provokes feelings.


Gordana Hajdin


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