FLAR – Logo Design for a Craft Brewery

 “Dragon is a symbol of the strength and passion we pour into every beer.
We brew in small batches, carefully select our ingredients, and play with flavors – from rich, dark lagers to refreshing IPAs.
Our dragon is not here to scare, but to remind us that the best stories are born over a good glass of beer.”

This project was created for a small craft brewery from Novi Sad, founded by two friends. Their story started as a hobby; while others were fixing cars and motorcycles, they decided to brew their first “beer for the nerves.” Their passion for beer and experimenting quickly grew into the idea of opening their own brewery and sharing their creations with others.
Thinking about my clients, I thought the logo could be envisioned as a fusion of a lion and a dragon, a mythical creature that symbolizes strength, passion, and freedom. The color palette of earthy gold tones, green, black, and white emphasizes energy, nature, and contrast, while the form allows flexibility for both modern and traditional applications.